Internet archive / 2025

Internet moments from 2025

Backdrop

The Internet in 2025

OpenAI example of 4o image generation with a whiteboard.

Year reference

4o image generation

Chat became a canvas, with authorship still up for debate.

Source: OpenAI
  • AI-native characters, synthetic voices, and deliberately nonsensical formats were becoming recognizable internet grammar.
  • The central cultural question was no longer whether a format could spread, but whether anyone could still tell where its authorship began.
Read Pew on public awareness of AI

Archive order

Archive picks

01

Chicken Jockey video preview

Meme · Theatrical call-and-response comedy

Chicken Jockey

Jack Black’s two Minecraft words prompted a brief wave of disruptive audience participation at screenings.

minecraftmoviestheatrical
Archive score91

02

Close Encounter 50th video preview

Video · SNL recurring-sketch revival

Close Encounter 50th

The aliens came back for SNL’s fiftieth, and Miss Rafferty still had the least dignified version of every cosmic event.

snlsketch comedykate mckinnon
Archive score90

03

Domingo: Vow Renewal video preview

Video · SNL musical-parody sequel and recurring-character comedy

Domingo: Vow Renewal

At a vow renewal held less than a year after the wedding, the Kel Squad’s song expanded the Domingo storyline.

snlsketch comedymusical parody
Archive score89

04

Nothing Beats a Jet2holiday video preview

Video · Advertising-audio travel-fail format

Nothing Beats a Jet2holiday

A relentlessly cheerful holiday-ad voiceover became the exact wrong soundtrack for every terrible trip on a short-form feed.

tiktokadvertisingtravel
Archive score86

05

Web post · Brand-character social stunt

Duo Fakes His Death

Duolingo announced that Duo was dead, then stretched the bit across a two-week revival campaign.

duolingoinstagrambrand character
Archive score85

06

Meme · AI-native character and synthetic-voice grammar

Italian Brainrot

A shark in sneakers, a ballerina with a cappuccino head, and a vocabulary built around deliberate incoherence.

aishort videosynthetic voice
Archive score84

07

Video · Creator routine turned parody format

Ashton Hall’s Morning Routine

A 3:50 a.m. routine of mouth tape, ice water, and bananas became the year’s most copyable wellness parody.

instagramcreator ledparody
Archive score84

08

Baseball, Huh? video preview

Video · Creator sketch catchphrase

Baseball, Huh?

A comic misunderstanding turned “Baseball, huh?” into an unhelpful way to say “that tracks.”

youtubecreator sketchcatchphrase
Archive score80

09

Jay Renshaw as Chit in a still supplied to Vulture for its 2025 profile.

Video · Workplace-character sketch

Chit’s “Do It, Lady!”

A baffling birthday-card signoff gave a new office-comedy character his first durable catchphrase.

social videosketch comedyworkplace
Archive score80