01
Man’s Not Hot
A puffer jacket, “quick maths,” and a series of vocal sound effects made the performance widely recognizable in 2017.
Archive score94
Internet archive / 2017
Internet moments from 2017
Backdrop
The Internet in 2017
Year reference
The Great American EclipseA shared real-world event became a networked spectacle.
Source: NASA- TikTok’s global expansion began reshaping short video around sounds, editing patterns, and an algorithmic “For You” feed.
- Memes were increasingly born as templates meant to be recreated, rather than single files people merely forwarded.
Archive order
Archive picks
02
Mocking SpongeBob
A bent SpongeBob pose and alternating capitalization became a standard format for repeating a claim mockingly.
Archive score93
03
Papyrus
Ryan Gosling saw Avatar’s logo font, decided it was Papyrus, and turned one graphic-design grievance into a full psychological thriller.
Archive score93
04
history of the entire world, i guess
The universe, civilization, empires, and “the sun is a deadly laser” in nineteen rapid minutes.
Archive score92
05
Blinking Guy
One slow double-take gave the internet its most polite possible “excuse me?”
Archive score92
06
Roll Safe
A smug temple tap turned spectacularly bad logic into the internet’s most confident reaction image.
Archive score92
07
Boneless Pizza
A masked caller ordered a boneless pizza, then spelled out B-O-N-E-L-E-S-S as if the restaurant were the confused party.
Archive score91
08
If “Real People” Commercials Were Real Life
A Boston-accented heckler got edited into Chevrolet’s upbeat testimonials and said what the “real people” plainly were not.
Archive score91
09
BBC Dad
A grave TV interview met a tiny dance entrance, a baby in a walker, and the fastest parent rescue on live television.
Archive score91
010
Twitter / XMoonPie’s “Lol ok” Eclipse Reply
Hostess called itself the eclipse’s official snack cake. MoonPie answered: “Lol ok.”
Archive score91
011
Amazon Echo Silver
SNL imagined a smart speaker that answers to “Odessa,” repeats itself patiently, and says “uh-huh” through a long story.
Archive score91
012
Running Away Balloon
A balloon labeled “opportunities” floated away while shyness held on tight.
Archive score91
013
Distracted Boyfriend
One glance over the shoulder became the internet’s cleanest diagram of temptation.
Archive score90
014
The Force Awakens: A Bad Lip Reading
The Force Awakens: A Bad Lip Reading became a compact, instantly recognizable internet-comedy artifact.
Archive score90
015
Nuggs for Carter
A teenager asked Wendy’s for free nuggets and accidentally created a public mission with an 18-million-retweet target.
Archive score90
016
Salt Bae
One theatrical sprinkle turned seasoning into a pose.
Archive score89
017
Denny’s “Zoom In on the Syrup”
A pancake photo sent viewers through tiny instructions before asking whether it had distracted them from existential dread.
Archive score89