Internet archive / 2013

Internet moments from 2013

Backdrop

The Internet in 2013

Google Reader farewell page masthead.

Year reference

Google Reader’s farewell

The reader disappeared as feeds took over discovery.

Source: Google Reader Team
  • Vine’s six-second loop made the punchline, the reaction, and the replay into a new kind of native video grammar.
  • Mobile-first apps were no longer side channels; they were the places where formats began before spreading everywhere else.
Read the Internet Archive’s Vine collection

Archive order

Archive picks

01

Kabosu in Atsuko Sato’s original Doge photograph

Meme · Image macro and internet dialect

Doge

Such face. Very wow. Much new grammar.

image macrodogstumblr
Archive score97

02

Meme · Creator-owned webcomic reaction image

This Is Fine

A dog sat calmly in a burning room and gave the internet its shortest response to catastrophe.

webcomicreaction imagecreator owned
Archive score97

03

The Harlem Shake video preview

Video · Thirty-second jump-cut dance format

The Harlem Shake

One person in a helmet. A bass drop. Then the entire room loses its mind.

youtubedanceremix
Archive score95

04

What Does the Fox Say? video preview

Video · Comedy music video

What Does the Fox Say?

A Norwegian comedy duo asked what sound a fox makes and answered with invented noises.

youtubemusic videocomedy
Archive score94

05

THE NFL — A Bad Lip Reading video preview

Video · Sports-broadcast lip-dub comedy

THE NFL — A Bad Lip Reading

Football’s sideline chatter became egg rolls, orange peanuts, and the loudest possible request for a cookie.

youtubecomedysports
Archive score94

06

Web post · Twitter real-time brand comedy

Oreo’s “Dunk in the Dark”

The Super Bowl went dark; Oreo needed one cookie and one extremely good sentence.

twitteroreobrand post
Archive score94

07

Flappy Bird video preview

Game · Mobile-game phenomenon

Flappy Bird

A one-button bird game became a global hit, then disappeared from app stores at the height of its popularity.

mobile gamingindie gameapp store
Archive score94

08

The NFL: A Bad Lip Reading video preview

Video · Sports-footage audio parody

The NFL: A Bad Lip Reading

NFL players were not saying this. That was the entire joke.

youtubesportsparody
Archive score93

09

How Animals Eat Their Food video preview

Video · Physical-comedy animal sketch

How Animals Eat Their Food

One roommate ate salad normally while the other demonstrated why a rhinoceros should never be invited to dinner.

youtubecomedyphysical comedy
Archive score92

011

Ship My Pants video preview

Video · Deadpan retail-ad wordplay parody

Ship My Pants

A Kmart ad turned “ship my pants” into an escalating, cheerful double entendre.

youtubeadvertisingwordplay
Archive score92

012

Side Eyeing Chloe video preview

Meme · Family-upload reaction-image template

Side Eyeing Chloe

One tiny side-eye became the internet’s compact reply to somebody else’s very big reaction.

reaction imageyoutubefamily video
Archive score92

013

Continental Breakfast video preview

Video · Key & Peele escalating-horror parody

Continental Breakfast

The hotel had free Wi-Fi, room 237, and a continental breakfast that became suspiciously important.

key and peelehorror parodysketch comedy
Archive score92

014

YOLO video preview

Video · Comedy rap and safety-paranoia parody

YOLO

The Lonely Island heard “you only live once” and responded: never leave the house.

youtubecomedy rapsnl digital short
Archive score91

015

Web post · Twitter performance-art reveal

Horse_ebooks Wasn’t a Bot

The beloved spam bot was revealed to be people performing a very convincing internet mystery.

twitterperformance artbot
Archive score90

016

The First Honest Cable Company video preview

Video · Mock-commercial consumer parody

The First Honest Cable Company

The cable-company parody that said the quiet part out loud about hidden fees, impossible appointments, and “choice.”

youtubemock commercialconsumer comedy
Archive score89

017

Girls Don’t Poop video preview

Video · Brand comedy and bathroom-humor ad

Girls Don’t Poop

A woman in a cocktail dress explained, with absurd confidence, that women do not poop—and therefore need Poo~Pourri.

advertisingbathroom humorbrand comedy
Archive score88