01
The Old Spice Man
“Look at your man. Now back at me.” The campaign turned a commercial into an online event.
Archive score93
Internet archive / 2010
Internet moments from 2010
Backdrop
The Internet in 2010
Year reference
The iPad arrivesTouch-first browsing became a new kind of computing.
Source: Matt Buchanan via Wikimedia Commons- Instagram launched as smartphones made taking, filtering, and sharing a photo nearly frictionless.
- Mobile apps and social feeds were beginning to decide what people saw first, before the browser or bookmark list.
Archive order
Archive picks
02
Epic Rap Battles of History
Historical figures and fictional characters met in rap battles, with viewers deciding who won.
Archive score92
03
Double Rainbow
“What does it mean?”
Archive score91
04
Glitter Puke
A Ke$ha parody turned one very messy pop persona into a 2010 YouTube staple.
Archive score91
05
Baby Monkey (Going Backwards On A Pig)
A baby monkey rode backward on a baby pig, and Parry Gripp supplied the only chorus it needed.
Archive score91
06
Marcel the Shell with Shoes On
Marcel the Shell with Shoes On became a compact, instantly recognizable internet-comedy artifact.
Archive score91
07
Sassy Gay Friend: Romeo & Juliet
Juliet was about to drink poison until her new friend asked the necessary question: “What, what, what are you doing?”
Archive score91
08
Pee-wee Gets An iPad!
Pee-wee got an iPad before the public could—and immediately discovered it worked best as a drink tray.
Archive score90
09
Epic Meal Time: Fast Food Pizza
An early creator-controlled upload reveals the comedy voice before it became a larger internet rabbit hole.
Archive score90
010
RedditFrance Is Bacon
One AskReddit comment heard “Francis Bacon” as “France is bacon” and never recovered.
Archive score88
011
Me Gusta
One unnervingly pleased face gave rage comics a shorthand for a reaction that was too specific to explain.
Archive score88
012
I’m a Snake
A person in a simple snake costume repeats one line until the performance becomes the joke.
Archive score87