2024 / Video / Creator-led family food-review comedy and catchphrase anthem
We’re Costco Guys
Chicken bakes. Double-chunk chocolate cookies. A father-son duo with exactly one setting: BOOM.
The original is off-site. HAHrchives preserves the story and a route back to it.
What was this?
The Costco clip treated ordinary errands like professional-wrestling promos: every cookie was a boom, every chicken bake deserved a speech, and everyday father-son enthusiasm became a complete little universe. In July, A.J. and Big Justice turned that universe into “We Bring the BOOM!,” a deliberately oversized theme song built from their own catchphrases.
Why it spread
The original TikTok prompted parodies, lip-dubs, and edits, while the song brought the routine into short-form-video remixes, sports celebrations, mainstream interviews, and an SNL parody. Its appeal was less a single quote than the pair’s full-volume commitment to making a warehouse-store snack run feel like a headline event.
What happened
The Costco clip treated ordinary errands like professional-wrestling promos: every cookie was a boom, every chicken bake deserved a speech, and everyday father-son enthusiasm became a complete little universe. In July, A.J. and Big Justice turned that universe into “We Bring the BOOM!,” a deliberately oversized theme song built from their own catchphrases.
Where it came from
In March 2024, Florida father-son creators A.J. Befumo and Eric “Big Justice” Befumo posted a TikTok declaring, “We’re Costco guys,” while enthusiastically reviewing the warehouse store’s food court. Their existing “BOOM or DOOM” rating scale gave the short a ready-made comic vocabulary.
Why it mattered
The Costco Guys are contemporary internet comedy at its most cheerful and legible: a creator-owned family routine, a repeatable rating system, and a catchphrase that became bigger because nobody involved tried to play it cool. The joke is the enthusiasm, not the people having it.
How it spread
The original TikTok prompted parodies, lip-dubs, and edits, while the song brought the routine into short-form-video remixes, sports celebrations, mainstream interviews, and an SNL parody. Its appeal was less a single quote than the pair’s full-volume commitment to making a warehouse-store snack run feel like a headline event.
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