1996 / Web post / Playful homepage signal
Space Jam’s Original Website
The official Space Jam site still preserves a dense, brightly colored studio-web promotion from 1996.
The original is hosted off-site; this page provides context and a link to it.
What was this?
The site combines character art, promotional copy, games, and navigation built for the browser conventions of its release year.
Why it spread
Its continued availability made it a widely linked example of how movie marketing looked before social platforms and streaming hubs.
What happened
The site combines character art, promotional copy, games, and navigation built for the browser conventions of its release year.
Where it came from
Warner Bros. launched the Space Jam website for the 1996 film; the official domain still links to its original pages.
Why it mattered
It provides a surviving official record of a major studio treating the web as a distinct promotional space.
How it spread
Its continued availability made it a widely linked example of how movie marketing looked before social platforms and streaming hubs.
Keep going
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