2013 / Web post / Twitter real-time brand comedy
Oreo’s “Dunk in the Dark”
The Super Bowl went dark; Oreo needed one cookie and one extremely good sentence.
The original is hosted off-site; this page provides context and a link to it.
What was this?
A snack brand treated a stadium outage as an obvious cookie problem.
Why it spread
The official post became the night’s defining real-time social-media ad.
Twitter / XOriginal HAHrchives archive art. Text-first or rights-constrained web Moment; HAHrchives uses original platform-native archive art rather than reposted screenshots, copied frames, or brittle embeds.
What happened
A snack brand treated a stadium outage as an obvious cookie problem.
Where it came from
During the 2013 Super Bowl blackout, Oreo posted a spotlighted cookie with “You can still dunk in the dark.”
Why it mattered
One timely visual and product-specific joke showed an ad could join the moment instead of arriving after it.
How it spread
The official post became the night’s defining real-time social-media ad.
Keep going
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