2025 / Video / Advertising-audio travel-fail format
Nothing Beats a Jet2holiday
A relentlessly cheerful holiday-ad voiceover became the exact wrong soundtrack for every terrible trip on a short-form feed.
The original is hosted off-site; this page provides context and a link to it.
What was this?
The original advert presents a polished family holiday with a bright slogan and a familiar Jess Glynne track, leaving its optimism ready for reversal.
Why it spread
Creators used the official audio over missed flights, bad weather, and mundane travel failures, letting the contrast supply the joke without needing unsafe clips.
What happened
The original advert presents a polished family holiday with a bright slogan and a familiar Jess Glynne track, leaving its optimism ready for reversal.
Where it came from
Jet2holidays’ cheerful 2024 television advert became a TikTok sound in 2025, where users paired it with deliberately disappointing travel footage.
Why it mattered
It captures a modern format in which an advertiser’s own polished audio becomes a flexible, collective punchline.
How it spread
Creators used the official audio over missed flights, bad weather, and mundane travel failures, letting the contrast supply the joke without needing unsafe clips.
Keep going
Related moments
A fast-food jingle played so often that “Whopper, Whopper” became a common punchline.
A comedian’s AI-assisted joke song became the sample for a diss-track beat giveaway and a wave of remixes.
A broken-down commute, cranberry juice, and Fleetwood Mac became the most peaceful 22 seconds of 2020.
A makeup-for-work joke turned “very demure, very mindful” into a widely used comic phrase.