2002 / Video / Global dance craze
Las Ketchup’s “The Ketchup Song (Aserejé)”
Las Ketchup’s chorus and simple dance steps made “Aserejé” a cross-border pop routine.
The original is hosted off-site; this page provides context and a link to it.
What was this?
The group performs the song’s repeated chorus and choreography in a video built around its instantly legible dance.
Why it spread
The routine traveled through music television, radio, parties, and online clips, encouraging viewers to learn and repeat it.
What happened
The group performs the song’s repeated chorus and choreography in a video built around its instantly legible dance.
Where it came from
Spanish group Las Ketchup released “The Ketchup Song (Aserejé)” in 2002; its official music video is available through Altra Moda Music.
Why it mattered
It is a clear example of a music-video dance becoming a shared, participatory reference across languages.
How it spread
The routine traveled through music television, radio, parties, and online clips, encouraging viewers to learn and repeat it.
Keep going
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