2012 / Video / Creator-origin internet comedy

Good Mythical Morning

Rhett and Link turned a morning routine into episode one of a daily internet institution.

The original is hosted off-site; this page provides context and a link to it.

What was this?

A morning-habit comparison already shows their desk-show chemistry and recurring-bit rhythm.

Why it spread

Weekday publishing made the show a habit; Will It? and taste tests made individual episodes shareable.

What happened

A morning-habit comparison already shows their desk-show chemistry and recurring-bit rhythm.

Where it came from

Rhett and Link launched Good Mythical Morning in January 2012 after a 2011 daily-format experiment.

Why it mattered

It proved a creator comedy show could be both loose and durable enough for daily viewing.

How it spread

Weekday publishing made the show a habit; Will It? and taste tests made individual episodes shareable.

Where it led

Creator history

Started

Rhett and Link built online music and sketches before testing a morning format.

Rise

Will It? and International Taste Tests made GMM Mythical Entertainment’s flagship.

Now

GMM remains Mythical’s weekday home for games, food tests, and experiments.