2019 / Video / Hard-seltzer culture parody
Drinks White Claw Once
Trevor Wallace turned hard-seltzer behavior into a five-minute character sketch and a series of catchphrases.
The original is hosted off-site; this page provides context and a link to it.
What was this?
Wallace plays a character who treats one can of hard seltzer as permission for a complete personality overhaul.
Why it spread
The video gave an already-rising product trend a repeatable comic character and a phrasebook people could quote.
What happened
Wallace plays a character who treats one can of hard seltzer as permission for a complete personality overhaul.
Where it came from
Comedian Trevor Wallace released the original Drinks White Claw Once sketch on YouTube in June 2019, parodying an exaggerated hard-seltzer devotee rather than promoting the product.
Why it mattered
Drinks White Claw Once captured a product trend at its height by giving audiences a recognizable comic character through which to discuss it.
How it spread
The video gave an already-rising product trend a repeatable comic character and a phrasebook people could quote.
Keep going
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