2019 / Video / Hard-seltzer culture parody
Drinks White Claw Once
Trevor Wallace turned hard-seltzer bro behavior into a five-minute character sketch and a summer’s worth of catchphrases.
The original is off-site. HAHrchives preserves the story and a route back to it.
What was this?
Wallace plays a character who treats one can of hard seltzer as permission for a complete personality overhaul.
Why it spread
The video gave an already-rising product trend a repeatable comic character and a phrasebook people could quote.
What happened
Wallace plays a character who treats one can of hard seltzer as permission for a complete personality overhaul.
Where it came from
Comedian Trevor Wallace released the original Drinks White Claw Once sketch on YouTube in June 2019, parodying an exaggerated hard-seltzer devotee rather than promoting the product.
Why it mattered
Drinks White Claw Once froze a trend at exactly the right moment: the product was everywhere, so one sharp parody gave everyone a shared way to laugh at it.
How it spread
The video gave an already-rising product trend a repeatable comic character and a phrasebook people could quote.
Keep going
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