2021 / Video / Street-interview catchphrase and Knicks fan eruption
Bing Bong
A postgame “bing bong” turned a subway-door sound into a widely repeated New York victory chant.
The original is hosted off-site; this page provides context and a link to it.
What was this?
The Sidetalk episode was already full of ecstatic, barely coherent Knicks fandom. Bloom’s one-second sound effect landed between the shouting as the tiny, absurdly repeatable center of it all—a local transit noise suddenly promoted to rallying cry.
Why it spread
The official clip traveled through basketball posts, reaction videos, arena graphics, Halloween costumes, headlines, and people yelling the phrase at one another. It started as a joyous New York in-joke but spread because “bing bong” needed no explanation to feel good in a crowd.
What happened
The Sidetalk episode was already full of ecstatic, barely coherent Knicks fandom. Bloom’s one-second sound effect landed between the shouting as the tiny, absurdly repeatable center of it all—a local transit noise suddenly promoted to rallying cry.
Where it came from
After the Knicks’ October 2021 season-opening win, the creator-run street-interview series Sidetalk filmed fans outside Madison Square Garden. Jordie Bloom leaned into the microphone and recreated the show’s subway-door sound: “Bing bong.”
Why it mattered
Bing Bong began as a specific local reference and spread widely while remaining connected to the Sidetalk footage that recorded it.
How it spread
The official clip traveled through basketball posts, reaction videos, arena graphics, Halloween costumes, headlines, and people yelling the phrase at one another. It started as a joyous New York in-joke but spread because “bing bong” needed no explanation to feel good in a crowd.
Keep going
Related moments
One person in a helmet. A bass drop. Then the entire room loses its mind.
The link was never what it promised to be.
A driveway accusation became a 1990s R&B-style comedy video, complete with theatrical settings and side-eye.
The plan was a joke. The RSVP count was not.